Books by Peter Rushforth
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A Dead Language
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Twittering for 6 hours = 2/3 iPhone battery
Your super networked customers are your alpha customers..
Marketing is all about the conversation ( hoorah)
Skip, ogilvy - targeting drives 60% of your testls on email marketing .. Offer creative time other 40%
40% social network users use social networks for recomendations
63% Europeans trusts things from other users compared to ads..
Bill talking about sharing emails into social networks
I'd agree ;)
Can type on iPhone as quickly as blackberry - bill
Search traffic from iphones is 50 times greater than other handsets