How do Europeans use the Internet?

I attended the rather dissapointing Brands across Borders event which was held at the rather spectacular location of Millbank Tower in Westminster. The picture on the left is the venue - I’ll let you imagine the venue from the top - it is pretty amazing let me tell you

Anyhow, back to the topic.. Europeans Internet usage online. One of the presentations that day was very interesting. It was given by Laura Chaibi of Yahoo Europe about Mediascope - a study of media consumption across Europe. It is in its 6th consecutive year and this year surveyed 9095 people across 10 European countries.

First some stats on Europe itself:

• 60% of Europeans are online
• 80% of Internet users are using broadband
• 49% (!) of Internet users are using wireless
• Online population: Germany: 43.3m France: 34.4m UK: 32.4m

I thought the types of interaction online within different countries in Europe was very interesting. In Germany, people seem to be more interested in using the Internet as a resource or shopping tool using it less to communicate and interact whereas in France, people seem to be more interesting in communicating (using email, social networking and instant messaging for example) than shopping. The UK on the other hand use the Internet for all sorts of shopping and love social networks. I’d love to get the raw data and play around more with it.

Of course, it shouldnt be forgotten that these numbers are as high level as you can get but it does provide some cultural differentiation between the various countries online or rather the majority’s priorities at least.

You can see the full presentation here.

Subscribe to this blog's RSS feed

Following on from a post over at Sandlines about how many of the digital audio providers are switching away from DRM and over to MP3 which does not restrict consumer usage; it was interesting to see that the EU was also trying to do something about making EU-wide licensing and rights simpler - this will no doubt help boost the number of EU wide companies in the digital space as it will lower the barriers to entry for them, but also it might allow for more unified pricing across Europe.

Hopefuly this could mean similar pricing for the whole of Europe (minus the exchange rates between pounds and euros) so scenarios like we had with iTunes where they charged 79p and 99 cents in the UK and EU respectively should not happen.

The group of people being consulted for this included Apple boss Steve Jobs, the head of EMI Roger Faxon, Alcatel-Lucent boss Ben Verwaayen, Fiat boss John Elkann and the boss of eBay John Donahoe.

Obviously the presence of Apple and EMI means they are looking at the digital music space and I imagine may have come about post the court case between Apple and the EU over its iTunes pricing schemes as mentioned above.

What is interesting is the presence of Fiat, Alcatel-Lucent and eBay - what are they bringing to the table other than general online expertise? eBay I imagine might be looking to simplify auction rules across Europe? But are there scenarios where someone in one part of the EU cannot get Fiat/Alcatel-Lucent products in another?

In any case, there must come a day where someone figures out a way to have global rights to digital content - right now the costs of obtaining these are astronomical but maybe if a framework can be built for across Europe that will be a start.