Is gmail hiding the from address in google apps spam folder?

It has been common knowledge among email marketers that the “Friendly from name” is more important than the subject line. People scan the friendly from name to decide which emails are from people they recognise. If it is from someone they know then they are less likely to treat it as spam.

Roll on my Gmail junk folder. It was getting big so I thought I’d take a quick scan before deleting them. Of course with the emails being in the spam folder, I had only the from name and the subject line to go on - the images themselves are obscured. So I see “River Island” and “M&S” and thought I might want to see their emails in the future and click the “not spam” button. No sooner do I look at them with images do I know immediately it is spam and Google got it right.

Darn! I should have expanded the friendly from name so I could see the actual from address. It was obvious this was not from the sender it purported to be but this is hidden by default in the Google Apps version of Gmail. This doesnt seem to be the case in my standard gmail account.

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A rapid fire post on the past week having been away from it all in Atlanta.

FAST is being bought by Microsoft - Dylan Fuller, formerly of FAST has a good run down on it. I do think it is interesting that Microsoft bought it rather than Google - it’s an obvious fit for Microsoft in the enterprise search space where it is strong but I thought Google wanted more of this space - is it that they think they can do it themselves? or does it not fit with their “everything in the cloud” philosophy?

Xobni launched its beta. Scott Voigt saved me the trouble of installing it right now by giving me a preview. It looks nice enough and gives you some interesting information about your inbox but it doesn’t aid your productivity. It will be interesting to see if this can evolve into a “Email 2.0″ plugin for Outlook, creating a social network through which it prioritises your email. Very early days right now though.

CES happened, the only highlights I heard about were Yahoo Life (integration of the various Yahoo services to give a better user experience - more in a later post); great looking TVs (very thin, bigger..) and Bill Gate’s disappointing keynote looking more at what we know Microsoft is doing rather than anything new. Still it was his last one..

Finally.. Newsgator went free. Finally. The question is whether it is too little too late for them.

We need access to information at different times and in different ways - when we’re on the move we might use a mobile and at home a desktop. It is this change in circumstances and needs that devices are getting better at dealing with.

Email was one of the first devices to bridge the boundary between the desktop and the mobile. I am using Exchange at work and so a windows mobile phone works “well” at integrating the experience on the move. I haven’t been much of a fan of gmail via the mobile as yet - it currently feels a bit clunky, so I usually wait to answer personal emails when I get home unless they come to my work address but this will improve over time. It amazes me that the iphone doesn’t support exchange. It is one of the major reasons I ruled out purchasing it.

RSS is the next technology to do this and the need for this cross platform integration is stopping me moving from Google Reader. The platform works really well on both the mobile and desktop platforms. It’s all very well talking about using new platforms like Particls or fav.or.it but if it cant provide a great experience across multiple platforms then it at least needs to sync with Google Reader (or other great mobile platforms). It is now the first question I ask when I look at other RSS reader. This all comes back to dataportability. We need the ability to sync data as well as move it.

Scoble has set a fire under Facebook for not letting him move his data out of their network and into another network. He has posted about it here.

Data portability (and interchange) is going to be an important part of 2008 with people using more and more services to meet their needs. Amongst the tech crowd, people seem to be using Facebook less and less and moving to specialised services like Twitter, tumblr and Flickr for “status updates”, life feeds and photos respectively. The ability to move between services can only be good for the consumer - increasing competition amongst similar services and providing better functionality. I am hoping this will allow for better attention based tools to come to the fore - Twitter is definitely better at putting quality information in front of me than the Facebook currently because of the tighter audience. Of course, if Twitter took off in the same way as Facebook then it too would suffer as it would need to prioritise or at least group messages.

There is a new group I have just joined called dataportability.org which is looking to help this happen. It seems to make sense.

I wonder if this idea could be replicated at the operating system level? It would make for more interesting competition - the ability to remove microsoft’s components and replace them with others. Is it technically feasible? It would need Microsoft to open up the OS significantly.