dancing elf – viral marketing :)

Xmas is a big time for viral marketing. With all those greeting emails flying around, a greater number of people than usual are happy to forward your wonderful piece of creative around sending xmas wishes. That good piece of creative can place a company’s brand in fron of a significant number of people.

The overall winner this year just by the sheer number of times I received it this xmas has to be OfficeMax with its “Elfyourself” game. All it does is place your photo on a dancing elf – simple but very effective 😉

Absolutely hilarious!

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.